why we built avo: a simpler way to grow your service business
- Dan Pinchasi
- Apr 9
- 2 min read
We kept seeing the same thing.
Talented people — salon owners, clinic managers, independent wellness pros — running incredible businesses with passion, but still relying on pen, paper, WhatsApp, and guesswork to hold it all together.
And not because they wanted to.
But because the tools out there were either too complicated, too expensive, or just... too much. Businesses would try a system, get overwhelmed, and end up back on Google Calendar or sticky notes. Why?
Because it felt easier. Familiar. Safer.
The problem?
That “safe” setup is holding their business back.
What’s broken — and what we’re fixing
At avo, we believe service businesses deserve more than spreadsheets and scheduling chaos.
Too many professionals are missing out on automation that could save hours a week. They don’t have visibility into what services are working, when peak hours really are, or how clients behave.
They’re spending their energy chasing bookings, not growing their business.
So we built avo to change that — without overwhelming anyone in the process.
What is avo?
avo is an all-in-one platform that helps you run your service business more efficiently — and more professionally. We help you:
Automate scheduling, reminders, and client communication
Track how your business is doing, what’s working, and where you can improve
Give clients a modern, self-serve booking experience they’ll love
Launch a beautiful mini-website to show off your services and attract new customers
No tech skills required. No “startup-y” overwhelm.
Just simple, powerful tools that make your day easier.

Why we care
We built avo for people who are really good at what they do — but don't want to waste time learning clunky software or hiring someone just to stay organized.
We believe your time is better spent doing the work you love and building something that lasts.
Whether you’re running a small salon, a growing clinic, or just starting out on your own, we want Avo to feel like your unfair advantage — not another system to manage.
What you can expect from us
Simplicity, always. You’ll never need a manual to use Avo.
Growth-focused tools. We’re building features that help you book more, retain more, and understand your business better.
Real talk. We’ll listen, learn, and evolve alongside you.
Respect for your hustle. You’re not just “a user” to us — you’re the reason we exist.
The vision
We're just getting started. Avo today is already saving time and bringing clarity to businesses — but the bigger vision is even more exciting.
We’re building a future where service businesses of any size can grow faster, look more professional, and feel in control of their operations — without needing a full-time ops person or a stack of complex tools.
Because running your business should feel empowering, not exhausting.
Thanks for being here, and for building something of your own.We’re honored to help you do it.
— The Avo Team